JAPANESE PSYCHOLOGICAL REVIEW
Online ISSN : 2433-4650
Print ISSN : 0386-1058
ARTICLES
Decision Making Model of Environmental Consumer Behavior: Reappraisal of Fishbein and Ajzen’s Attitude Model
Yukio HIROSE
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Keywords: environmental behavior, consumer behavior, decision strategy, Fishbein and Ajzen’s model, belief retrievability, attitude-behavior relation
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1992 Volume 35 Issue 3 Pages 339-360

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© 1992 JAPANESE PSYCHOLOGICAL REVIEW
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