2017 Volume 60 Issue 4 Pages 312-321
Experimental psychologists and corporate researchers generally have very different goals. Whereas the former are more interested in deepening our understanding of the human mind and human behavior, the main task of corporate researchers is to bring a new product or service into reality. In this paper, how experimental psychology can assist product design and development was discussed. Experimental psychologists have three resources that are not usually employed by corporate researchers who do not specialize in psychology. These resources are: (a) skills in collecting multifaceted data from humans through the use of a wide variety of methods, (b) a general framework for understanding human functions and constraints, and (c) up-to-date knowledge on human behavior in a specific domain. The concrete steps that university psychology researchers can take to collaborate with corporate researchers were presented.
