抄録
Materialism is a value system in which the possession of things is located in the central position in one’s life. Materialism researchers such as Belk and Richins view materialism as a psychological concept with personal deviations and have shown that the materialistic tendency correlates various behaviors as well as well-being at an individual level. This article focuses on the materialistic attitudes of boys and girls in their early teens, who are in an early stage of their financial socialization, in order to explore the factors influencing their materialistic tendencies. The data analyzed are collected in March 2020 through a web-based questionnaire from 2874 pairs of mothers and their children in 5th to 7th grade. (11-13 years of age) The modified five-item version of Richins’ scale of materialism is applied to OLS estimation as the dependent variable. The independent variables include those related to （1） the socioeconomic status of the family, （2） the mother's awareness and behaviors concerning financial socialization, （3） the parent-child relationship, （4） the child's purchase-related behaviors, （5） the child's gender attitudes, and （6） the child's personality traits （anxiety tendency and self-efficacy）. The models are also estimated separately by gender, with taking into consideration the possible effects of gender relations in children’s financial socialization processes. The regression results suggest that children's materialistic tendencies are （a） influenced not only by factors common to both genders but also by gender-specific factors, （b） less related to family socioeconomic status and parents’ financial socialization behaviors, and （c） relatively more strongly associated with children's own personality factors, which might result from narcissistic dispositions, and gender stereotyping tendencies. The implication of the results is also discussed from a gender perspective in conclusion.
https://ror.org/00khh5r84 
