抄録
The purpose of this article is to analyze the situation of touristic culture as the cases of Cinggis Qayan Mausoleum and Zhaojun Culture Festival in Inner Mongol, China. It clears that there coexist with the different ideas and values in Cinggis Qayan Mausoleum. Therefore it is the tourism spot that the superficial phenomenon in tourism is conflict with the background of it.
And it clears that Zhaojun Culture Festival does not contribute to the tourism development because the qualities of many events and the motivation of the event staffs are very poor though the government is spreading a lot of propaganda about it. That is to say, the creation of Zhaojun Culture does not work as the government intend to do it.
