論文
オーディエンス論再考
音に触れる経験から
2004 年 48 巻 3 号 p. 3-18,146
詳細
2004 年 48 巻 3 号 p. 3-18,146
Audience research has made various analyses of media effects and audience groups. It mainly discusses the meanings that audiences interpret about the content of TV or radio programs. In modern society, they can be called 'the diffused audience', because their imaginations interpreting the meanings make their social identities much different and changeable (Abercrombie and Longhurst, 1998).
But in the case of 'music audience', they receive the music texture as well as the content. Music fans are involved with not only melodies, words or fashions but also guitar sounds or vocal textures. Audience research has only discussed the former. So it cannot discuss how touching the surface of sounds affects the music audience.
What happens to audience when they touch sounds? The purpose of this paper is to answer this question. To accomplish this purpose, this paper borrows the concept of 'materiality' from aesthetics on music. Materiality makes the information in the media text no sense. The information of media text constructs audience identities. So, when they touch the texture and the information has no sense, their own identities will be trembling. That is the experience of the textural reception of sounds.
I think it is another identification. Normally, identification is described the process of identifying with others, either through lack of awareness of difference or separation (Woodward, 1997). But another mode of identification is marked out only by lack of awareness of difference or separation.
From the discussion, this paper suggests that music audience researchers should reconsider the concept of 'identification' and introduce the new concept of identification. It is 'the identification towards nothingness'. It means to make the difference between the person and the others less and less. So, two modes of identification look opposite; towards various identities and towards no identity.
Two identifications are the processes that identity is changing. Audience theory argues that social identity is changeable. So, both concepts of identification should be located in the problem of social identity.
