Abstract
Japanese agriculture is going to face much more critical situation after joining TPP (Trans-Pacific Partnership). Protect the import does not create better agriculture industry. We know Japanese products having quite good potential rich customer in the world even Japanese firming products. This study considered development of overseas markets for products having international competitive power. At first, the objective of this study is established "Choice of markets and decision of marketing method" and "Decision of logistics method" by sorted out problems and is suggested approach methods. We set up an export project treating wasabi which is Japanese characteristic product and I would like this project to be precedent of other agricultural export this time. This article is proposed current status and agenda based on an adaptation example of market development for wasabi.
