Journal of Japan Society of Sports Industry
Online ISSN : 1884-2534
Print ISSN : 1343-0688
ISSN-L : 1343-0688
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Potential of Sport Promotion in the “Masters Classic”
Ryosuke YONEDAShigeki KOSHIKAWA
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2011 Volume 21 Issue 2 Pages 257-261

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Abstract
    This paper introduces the "Masters Classic" tennis event and discusses it from the viewpoint of sports promotion.
     As a result of studying this event, the possibility of "spectator tennis" was suggested. At the same time, the importance of non-compelled management and continuing examination of this event in planning a strategy for the future and for making improvements were pointed out. Moreover, the necessity of deciding on a suitable admission fee was confirmed.
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© 2011 Journal of Japan Society of Sports Industry
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