Journal of Japan Society of Sports Industry
Online ISSN : 1884-2534
Print ISSN : 1343-0688
ISSN-L : 1343-0688
Original Papers
A Study on the Influence of an Exhibition Match by Coaches on Tennis Club Member Spectators: Availability for Club Management Use
Hiroki SHIMOZIMAKazuhiko KIMURA
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2013 Volume 23 Issue 1 Pages 1_19-1_32

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Abstract

    The purpose of this study was to clarify the influence of watching an exhibition match by coaches on tennis club members.
    In order to examine that, we conducted 3 studies as follows:
【Study 1】: To make a hypothesis about the influence of watching an exhibition match by coaches on club members, we conducted interview researches for spectators in the exhibition match of November 2011.
【Study 2】: To test the hypothesis quantitatively, we staged an exhibition match again and carried out a questionnaire survey for tennis club members before and after the exhibition match.
【Study 3】: To supplement Study 1 and Study 2, we conducted interview research for coaches of players in the exhibition match and to clarify the influence of watching the exhibition match on club members, from the standpoint of coaches.
    As a result, the main findings are summarized as follows. First, watching an exhibition match by coaches affects “tennis commitment (watching) ” , “respect” , “psychological distance for coaches” , and “attitude for tennis” among club members. In addition, watching an exhibition match by coaches affects “Trigger of Skill Mastery” and “to break out from routine” . Therefore, staging an exhibition match could be effective as a strategy in club management.

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© 2013 Journal of Japan Society of Sports Industry
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