Abstract
This study was intended to clarify the conflict between education and business in high school sports by analyzing how high school sports are reported in the mass media and newspapers, and the social consciousness of high school sports, based on words used in these newspaper articles.
The research was performed by examining articles from 1990 to 2015 in two newspapers, the Asahi Shimbun and Mainichi Shimbun, to perform comparative content analyses of ［1］ change over time in the number of articles each newspaper printed concerning “high school sports,” ［2］ characteristics of frequently occurring words in articles on “high school sports” in the two newspapers, and ［3］ by setting a media frame based on cluster analysis, change over time of education-related terms, and business-related terms.
The results clearly show that an increase in the appearance of the term “high school sports” when associated with business is a characteristic trend and that if terms related to business in newspaper articles are used more frequently, the frequency of terms concerning education also tends to increase. Consequently, it can be concluded that the relationship between education and business in high school sports is, at the social consciousness level, characterized by an antagonistic structure and it is definitely an antagonistic relationship.
