スポーツ指導スキルシェアリングの潜在的利用者数の推計およびその特徴

抄録

Purpose: Sport coaching skill sharing (SCSS) has emerged as a recent trend in the wider sharing economy. Therefore, people who are too busy to work out or practice sports are more likely to join physical training programs. However, detailed information, such as the number of SCSS users and the characteristics of potential users, is not available. The purpose of this study was to shed light on the actual usage of SCSS and to examine the estimated population of potential users and their characteristics.
Methods: An internet survey was conducted among people aged 20 to 69 years who work out or practice sports more than once a year. A logistic regression analysis was carried out with the intention of using SCSS as the dependent variable and demographic factors as the independent variables.
Results: The results show that 1.5% of the effective sample (2,953 subjects) had experienced SCSS and that about 12,692,000 potential users had never used SCSS but intended to do so. Typically, potential users of SCSS are in their 20s (OR=3.31, 95% CI: 2.43-4.50) or 30s (OR=2.04, 95% CI: 1.51-2.77), hold a bachelor’s or master’s degree (OR=1.35, 95% CI: 1.05-1.74), are self-employed or have a family business (OR=2.07, 95% CI: 1.39-3.08), are employed as managers or professional and technical workers (OR=1.66, 95% CI: 1.14-2.42), have household annual income of 5 to 8 million JPY (OR=1.70, 95% CI: 1.20-2.42) or 8 to 10 million JPY (OR=1.56, 95% CI: 1.04-2.32), and work out or practice sports more than once a week (OR=1.72, 95% CI: 1.40-2.11).,
Conclusion: Targeting people with these characteristics is suggested as an effective approach to popularize the service.