抄録
The purpose of this research note was to examine relationships between specialization factors and sport and video game experiences among e-sport players. Based on a literature review, two research hypotheses were established; (a) e-sport players’specialization factors positively associated with sport experiences, and (b) e-sport players’specialization factors positively associated with video game experiences. To test the hypotheses, an online survey was conducted for those who played e-sports daily. With the usable data from 102 participants, multiple regression analyses were conducted with specialization factors as dependent variables and sport and video game experiences as independent variables. The results identified no significant relationships between specialization factors and sport and video game experiences; thus, both hypotheses were rejected. This unexpected result might be due to the unique characteristics of e-sports, suggesting that this new sport activity is not simply a combination of sports and video games. Overall, these results indicate that it is necessary to develop e-sport marketing and promotion activities based on their unique specialization factors.
