OTT配信事業者による英国スポーツの放映権獲得の現状と課題－サッカー・プレミアリーグ，ウィンブルドンテニス，ATPツアー，全英オープンゴルフの分析－

抄録

A form of on-line transmission known as Over The Top (OTT) media service is growing, and in order for OTT transmission to be spread for Sports, OTT service providers must win the content acquisition war against existing media companies such as broadcasters, and tidy up the environment for sports transmission via OTT services. Furthermore, if sports organizations can make optimal use of OTT transmission, they can be expected to grow their market and popular reach. This study investigates the current status of the acquisition of broadcasting rights for UK Sports such as the Premier League (football), Wimbledon, the ATP Tour (tennis), and The Open Championship (golf). The purpose of this study was to investigate the factors impacting the competitive behaviors between OTT Service Providers and broadcasters, and their future development, and to identify the significant drivers that will affect the projected development of sports and OTT transmission in the future. Interviews were also conducted with ATP Media for ATP Tour, AELTC for Wimbledon and R&A for The Open in order to determine their thoughts about OTT and their strategy for future sales of broadcasting rights. Three methods for acquisition of broadcasting rights by OTT Service Providers were confirmed; 1) exclusive rights, 2) exclusive for divided rights, and 3) sublicense rights. The Premier League in the UK is an advanced example, and the acquisition of broadcasting rights by OTT Service Providers is projected to extend to other sports such as Wimbledon as well. It is expected that the growth in OTT’s share of sports broadcasting will accelerate.