Abstract
Reduction of tremendous medical expenses is a social task in Japan. As a discriminative strategy in swimming-pool management, a unique health improvement program has appeared which has effectiveness for "chronic atopic dermatitis". This would have a possibility for curing the disease and for reducing medical expenses. In this case study, the authors discuss the program, and the structure of the medical expenses in the economic society by using an "Input/Output analysis". This analysis shows the demand structures in industrial society according to economic activity. The sports industry should be expected to supply unique services such as the discriminative health improvement program in alliance with medical area, and to accumulate evidence of its effectiveness for reduction of medical expenses and health promotion.
