原著論文
消費者の認知と新聞報道の相関性分析：BSE 対策を例に
2009 年 19 巻 2 号 p. 2_21-2_32
詳細
2009 年 19 巻 2 号 p. 2_21-2_32
Media reporting often influences how people perceive risks.Using a content analysis as a method, this paper attempts to investigate acorrelation between newspaper reporting about BSE (bovine spongiformencephalopathy) and risk perception of Japanese consumers about the safety of beef.
