Propoition
“SDGs Management” Through Utilizing CSR and CSV
2020 Volume 50 Issue 2 Pages 391-402
Details
2020 Volume 50 Issue 2 Pages 391-402
The Sustainable Development Goals （SDGs）, included in the UN’s “Transforming Our World:The 2030 Agenda for Sustainable Development” （the “2030 Agenda”） which was agreed in 2015 by the United Nations, are important factor in considering the sustainability. SDGs are important in all aspects such as investment, trading, public demand in procurement such as the Olympics and Paralympics, and consumer response. The SDGs are expected innovation based on the company’s core business power, and companies can utilize them for the CSV （Creating Shared Value） strategy proposed by Michael Porter and Mark Kramer.
To that end, it is necessary to develop a system for sustainability management. ISO 26000 “Guidelines for Social Responsibility” issued in 2010, which comprehensively defines social responsibility, is an important guideline for establishing the system, and has a complementary relationship with CSV. However, previous studies on the relationship between ISO26000 and CSV are limited. Therefore, I confirm the corporate social responsibility system shown by ISO26000 and compare it with CSV. As a result, while ISO26000 comprehensively covers social responsibility and includes many factors that lead to CSV, it can be said that the aspect of corporate competitive strategy as shown by CSV is weak. Therefore, it is important to use CSV as a competitive strategy while fulfilling corporate social responsibility according to ISO26000.
Regarding weaknesses of CSV such as unclearness of social issues pointed out by previous studies on CSV, the use of SDGs, which is the world's common language for sustainability, can be used to complement weaknesses of CSV.
From this point of view, regarding SDGs management that utilizes SDGs, first, it is beneficial to carry out sustainability management in accordance with ISO26000 and utilize SDGs, which is a common language for sustainability. Secondly, it is necessary to clarify the social issues by SDGs and complement the weak points of CSV to create shared value. And third, it is necessary to make the most of the strong SDGs’ global reach and to have the power to attract sustainable investment and corporate value.
“SDGs management” that uses both CSR and CSV together with these three components will be a management strategy for coping with today's rapidly changing society.
JEL Classification:M2
