抄録
Recently with progress of the motorization and change of the life style, new commerce forms such as convenience store are produced and the consumer is accepting it. In the meantime, the central urban district might not take the countermeasure that should respond to consumer needs. Therefore, it was not possible to deal with upgrading and diversification of the factor required in the central urban district of the consumer. As the result, the foot of the consumer would approach a large-scale retail store in the suburb, and it declined of the central commercial district. From such fact, the challenge of central urban district activation by citizen participation has been made in various regions. And, the viewpoint for the central urban district of people that lives there seems to be also different, if the region as an object is different. From this fact, it is not uniform nationally, and it seems to require central urban district activation measures considering the regional characteristic.
AHP (Analytic Hierarchy Process) is noticed, as the technique in which to show consciousness and opinion of people in such case at the numerical value is possible. But there is a problem increase of evaluation burden of examinee when criteria and alternative are large, because this technique needs pair comparison. Then, authors propose “Relative Position Measurement Approach” as the technique which overcomes these problems. This technique does not need pair comparison. Then the evaluation criteria are carried out in “position” on the line. It is possible to reduce evaluation burden of examinee from this. However the reliability of Relative Position Measurement Approach has not been verified yet.
This study carried out questionnaire of Relative Position Measurement Approach and Absolute Measurement Approach. Alternative was made to be commercial district in Hokkaido Otaru and Saitama Prefect. Iruma, and examinee made to be regional inhabitant. The reliability of Relative Position Measurement Approach was verified from result. In addition, the factor which people required in the commercial district became clear by comparison and analysis of the result. Then, central urban district activation measures were researched.
