2020 Volume 8 Issue 3 Pages 65-80
Most of the TEPCO employees keeps unfulfilling at work since the company caused Fukushima nuclear accident in 2011, with significantly higher turnover rates just after the accident.
This paper shows that quantitative analysis of psychological impacts of those coverage on those pride being as the employee of the targeted company, and that those impacts will not easily decrease, based on the results of the questionnaire survey tracking the multi-year trend from 2002 on and accumulative amount of newspaper coverage. The result indicates that not only short-term (within a year) but also long-term (for 6 years or longer) coverage impacts adversely on those pride, the degree of which is predictable quantitatively in high precision.
This paper also indicates that the prediction error could be explained by the situation that those pride could be recovered by providing employees with corporate management vision or opportunities of customer service sophistication. These indication could be applicable to other public utilities, or to the companies highly conscious of social contribution.
