Visualization of Frequent Flyer Program Network between Airline Companies and Related Services in Korea and Japan

Abstract

This paper shows the possibility of Social Network Analysis and visualization, using UCINET software, which is based on Freeman's Graph Theory. Mainly it aims to clarify the network between specific services or companies connected to 4 main global alliance airline companies in terms of earning points or miles, and to compare the centrality measures and network structures between the companies in Korea and Japan. The goal of this study is to find out how frequent flyer program networks and related services are connected.