The attempting in this paper, it is to show a possibility to consider the information from the viewpoint of framing in the cinema. Consideration to the information from the point of view of system theory, including cybernetics, there is a danger of falling into reductionism. It is necessary to explore the generation of information from the side of the duration and spirit, not the material, and indispensable to multiply the origin of the information by the various types of framing.
