Empirical Studies of Social Media Use with Constructs for Cross-National Comparative Surveys

Abstract

This study focuses on constructs for cross-national comparative survey, Internet literacy, cultural self-construal, trust, and high-context/low-context communication, and investigates their influence on social media use. The hypotheses that communication through LINE is a higher context and that through Facebook is a low context were tested. Difference between people using LINE and Facebook are smaller than difference between people using both social media and using only one of those. The other results, implications, and limitations are presented.