Research on the effect of social media and TV program cooperation

Abstract

This research is research on the effect of the cooperation program of television and social media. The relation with viewership was investigated paying attention to the TV program side. The remote effect was seen although the influence of the viewership on the TV program which cooperated with social media was not accepted. However, since viewership is based on a household, cooperation of social media is not necessarily reflected in a numerical value. A new index is needed.