Much has been said about the political potential of media, especially among young people. How do they effect young voters in Japan then? We have conducted a survey over 378 undergraduate Otsuma Women's University student, in order to analyse the effect of their media use on their voting behaviour. This study reveals that both new and traditional media do have political potential, but it depends on whether they are used in private or political context, and whether the users are politically active. Firstly, respondents who have voted significantly more often talk with their family, read newspapers and use election bulletins for political information gathering, than those who have not. At the same time, in their daily private life, those who have voted more often utilize newspapers, video sharing websites and SNS for job hunting. Secondly, there are significant correlation between private and political use of SNS and newspapers, while there are not between the private and political use of television, blogs, BBS and video sharing websites. Thirdly, however, significant correlation is shown between private use of television, SNS, blogs and BBS, when the analysis is limited to respondents who have voted.
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