Host: The Society of Socio-Informatics
Pages 88-92
This study aims to reconsider the idea of ‘innovator' in the theory of innovation diffusion theory to explore the interaction between technology and humans. We build a framework based on uses and gratifications theories to explain why innovators are continuously attracted by ‘newness' of innovations. Based on a survey sample of smartphone users, we examined the moderating role of innovativeness between gratifications by innovation uses and further inclination to uses of innovations. Results demonstrated that innovativeness are affected by SNS uses, social interaction and self-presentation (uses and gratifications attributes) and had stable effects to attachment, continuous uses and absorption (attributes of innovations).
