ダイバーシティを推進するイノベーション

－ジェンダーマイノリティのための「出会い」における Tinder の事例－

抄録

According to the prior research, diversity is one of important actions to accelerate innovation, because various perspectives based on various personality is a source of creating brand-new business. However, some researchers pointed that the effects of diversity don’t include only positive aspects, but they have also negative ones such as inefficiency or conflicts. Thus, there are some trade-off relationships between economic efficiency and effectiveness come from diversity. In this paper, we discuss a diversity is not charity issue but strategic management of business. And we argue a possibility that diversity action to accelerate innovation on the opposite order of the prior point view. To show the returning process, we have compared dating apps for gay people and have found that the state of dividing between gay community and the others as well as accelerating diversity. To discuss these, we made case studies of some social media sites and apps exclusively for gay people and Tinder, a dating app for smartphone, to create community for people including gender minorities. In reaching our conclusion that Tinder provides safer communications with a psychological safety for all gender users as it isn’t gay exclusive app which divides the communities.