中小企業の海外進出における外部専門家の支援プロセス
グラウンデッド・セオリーによるアプローチ
2016 年 5 巻 1 号 p. 32-37
詳細
2016 年 5 巻 1 号 p. 32-37
This paper attempts to identify the factors of success and propose the process of the interaction between firm managers and outside experts in Foreign Direct Investment (FDI) projects by Japanese small and medium-sized enterprises (SMEs). As FDI by SMEs, which don’t have sufficient resources, increase in Japan, the utilization of outside experts is expected to increase since FDI is considered as the strategic decision making that has high uncertainty and complexity. While it becomes key how effectively SMEs can utilize outside experts, the prior studies including the studies on the motivation of FDI since Hymer (1960), and the research on decision making process of FDI since Aharoni (1966) has been traditionally focusing on large multinational companies and do not respond adequately to the practical demands of SMEs. Therefore, the author analyzed the interaction between firm managers and outside experts qualitatively. The result of qualitative analysis (Grounded Theory Approach: GTA) presented the five-step process model including "cognition of context and trust", "commitment", "psychological contract", " deepening of support by Emergence", and "achievements by support". This conceptual model is beneficial for both managers and outside experts to understand the picture of effective support process.
