新産業の振興

電子ペーパービジネスの事例研究

抄録

This study considered the emerging process of new industries through the analysis of electronic paper technology differences and its market changes, and the organization and strategy of E Ink Corporation. Xerox Pal Alto Research launched the electronic paper technology called twist ball early 1970, and after that, a variety of electronic paper technologies have been developed by several companies. A Characteristic of electronic paper technologies is memory effect of images; it means it is possible to display images semi-permanently without power supply. This technology was expected not only mere next generation display technology but also innovative technology applied to the application to replace the paper media. From early 2000, this technology utilized in e-books like Sony Reader and Amazon Kindle, and it was called the electronic paper first year period twice and display market expected explosive industry growth. Contrary to market expectation, the diffusion of technology was sluggish. And now electronic paper market has been oligopoly state by E-ink Corporation and its market growth has slowed.