競争優位の源泉と協調戦略の決定要因

戦略策定モデルを用いた実証研究

抄録

Previous studies have found whether the cooperative strategy creates value or not depends on the characteristics of the cooperative strategy employed. Based on the previous findings that creating value can be considered as acquiring or creating the source of competitive advantage, and the characteristics of cooperative strategy as a combination of determinants of cooperative strategy, this research aims to analyze the cooperative strategies of Japanese companies. Specifically, the author proposes a strategy formulation model, where interdependence (with whom), strategy level (what range), and association relationship (how) are the determinants of competitive advantage source and cooperative strategy. The relationship among the four factors are demonstrated by quantitative analysis. As a result, characteristic combinations are discovered in three relationships: (1) source of competitive advantage and interdependence relationship, (2) interaction between source of competitive advantage and interdependence and strategy level relationship, (3) strategy level and association relationship.