2018 年 7 巻 2 号 p. 130-135
The purpose of this study is to construct new research agenda for the shared value creation strategy in the context of regional revitalization. In order to clarify the regional company’s shared value strategy in the context, we conduct a single case study of Nippura, Co Ltd and Yashima aquarium in Kagawa prefecture, Japan. This paper reports preliminary findings on the dilemma of regional revitalization. The regional shared value creation strategies could capture opportunities for regional revitalization in the condition of the interdependency with core business. We examined the formation and negotiation process among key actors in the points of organizational institution level, technology-market domain. As results, we delineate the key to maximizing synergies for corporate core business and reducing adjustment cost. The common value creation strategy, aiming at regional revitalization, has a dilemma of regional restraint and in order to overcome it, it is necessary to form a consensus by conducting developmental dialogue (engagement) between the regional administration and the other stakeholders.