2018 年 7 巻 2 号 p. 257-262
This paper is an exploratory research aiming to grasp and analyze how small-and medium-sized startups (in the medical equipment manufacturing industry) operate, on the basis of their management philosophies, in order to adapt to harsh business environments and continue as going concerns, and to gain wisdom therefrom. In particular, the study examines a single case study of a company implementing a creative knowledge-management method aimed at making the company a part of the knowledge industry even as its operations are based on an industry–academia–government collaboration scheme. The study examines how the process can be understood as regards creating a sense of organizational unity and promoting consistent behavior among members as a manager pursues a strategy to boost workplace morale in keeping with the company’s management philosophy. This research revealed a true picture of institutional (representative) leadership that a manager, as the executor of innovation, displays at all levels—from policy formulation to the demonstration of creative ingenuity on the work floor.