イノベーション創出のワークショップにおけるマルチモダリティと多様性の影響

抄録

This study explores how multimodality and team members' diversity influence on creative performance through observation of design-thinking and digital storytelling workshop practices. Multimodality including narrative enables team members to understand new meaning, and helps to spur empathy among team members, users and other stakeholders. Positive functions of diversity, on the other hand, are information acquisition, multi-functional integration and perspective-taking. Polyphyletic cognitive empathy that members can take the perspectives of various stakeholders would mediate the effectiveness of multimodality and perspective-taking function of team members' diversity on creative performance. It is necessary to incubate the climate and the routines of polyphyletic empathy in organizations to improve creativity.