2018 年 7 巻 2 号 p. 57-62
This paper examines the relationship between trust building, role execution and rapid internationalization when external experts support the rapid internationalization of SMEs with long domestic experience, through covariance structure analysis on questionnaire survey data. As a result, it was found that trust building gives a positive influence (indirect effect) to rapid internationalization through role execution. On the other hand, the direct effect from trust building to rapid internationalization was not significant. Therefore, the process that experts build trust with companies, fulfill the role of “providing information according to the context”, “introducing the network", “mental support”, and “learning support”, leading to the realization of rapid internationalization was quantitatively verified. In the international business field, it became clear that utilization of external experts as external resources is an effective means when SMEs with long-term domestic experience rapidly internationalize. And the process of experts carrying out their roles after establishing trust has been generalized to some extent. This point is the academic contribution of this paper. Also, as a practical contribution, experts can also apply to the practice of supporting the internationalization of SMEs. Furthermore, contribution to the further progress of internationalization of SMEs is also expected.