製造企業におけるソーシャル・メディア活用

抄録

In recent years, many firms have started to introduce social media or social network sites (SNS) into the organizations. In this article, the author described how enterprise social media and enterprise SNS were being applied and making impacts in manufacturing firms. From the four cases in the article, it clearly demonstrated the differences in using enterprise social media and enterprise SNS in different organizations. In conclusion, I created a hypothesis about the factors that made the differences in these cases.