アイデンティティ形成と戦略実践のミクロレベルの相互作用

抄録

This paper provides detail on the micro-level processes in identity construction and strategic practice, using case studies of qualified dental technicians working at YAMAKIN Co., Ltd., which is a competitive company in the field of dental precious metal materials. Since 1995, the company has achieved first place in market share in the field of dental precious alloys for porcelain bonding for 23 consecutive years. To establish its continuing competitive edge in the field, the company has actively recruited qualified dental technicians as advisors and systematically implemented a pull business model, directly providing technical services to its end users, dentists and dental technicians. This study introduces Mead’s social self theory to analyze the interaction between identity construction and strategic practice in individuals and organizations. As a result, by hierarchically modeling the self dynamics of individuals and organizations, it was possible to relationally analyze the interaction between identity construction and strategic practice, both at the macro level of YAMAKIN Co., Ltd. and at the micro level of the individual dental technicians. However, there are limitations to the universal validity of the study, as it is a single case study with a high theoretical dependence on Mead’s social self theory.