抄録
With the advent of the Internet, customers now possess more information and knowledge
on products and market than producers. This new supplier-customer relationship reflects a fundamental
structural change from supply-push to demand-pull economy and is becoming more and more
prevalent. Traditional company-centered strategies based on product and process innovation will
now be unable to capture the market share as high as companies may have expected. Having said
that customers are better informed, more professionalized and more closely interconnected in the
network community, marketing paradigm should be remodeled to flexibly co-create new needs and
values with them. The new-generation internet, web2.0 will help you tackle this challenge to a large
extent. Competitiveness should be realized by implementing the concept of customer-centered “experience
innovation”. It is internet marketing that will bring about experience innovation, and thus
you should pay proper attention to its role to strengthen competitiveness. In this paper, we discuss
the new frontier of innovation and internet marketing.
