Abstract
Online used markets such as eBay, Yahoo Auction, and Craigslist have been popular due to the web services. Compared to the shopping mall websites like eBay or Yahoo Auction, web community-style used markets often expose the private information of sellers. In Korea, the most popular online used market is a website called “Joonggonara” with more than 13 million users, and it uses an informal posting format that does not protect the users' privacy identifiable information. In this work, we examine the privacy leakage from the online used markets in Korea, and show that 45.9% and 74.0% of sample data expose cellular phone numbers and email addresses, respectively. In addition, we demonstrate that the private information can be maliciously exploited to identify a subscriber of the social network service.
