Urban and Regional Planning Review
Online ISSN : 2187-3399
ISSN-L : 2187-3399
Equilibrium and Optimal Location of Retail Stores Competing with Mail Order Business
Masaaki OzawaTatsuya Kishimoto
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ジャーナル フリー

2014 年 1 巻 p. 59-67

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This study analyzes the equilibrium and optimal location of retail stores that today have to compete with mail order businesses. Here, we present a competitive location model in a one-dimensional city model, such as the Hotelling model. The model includes two competing retail stores and one mail order business, and assumes that the consumers’choice of store is modeled by the production constraint spatial interaction models. As the attraction of the mail order business increases, the two retail stores move from a central concentrated location to two separate locations, before returning to one central location. In this study, we investigate the characteristics of the equilibrium and optimal location for these stores using different parameter settings.
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