The purpose of this paper is to discuss the dignity that Mr. B, who was once “Nushi” of a pachinko parlor (head of a store), emphasized, with reference to Max Weber's theory of charisma. From Mr. B's story, it can be said that he was in a considerably advantageous situation to get money, such as having the privilege to enter the store first. However, on the other hand, he didn't dare to get the money rationally which he emphasized was due to dignity. What is important to learn from Mr. B's practice is based on consideration for the store and general customers. In other words, the key of his practice was to express the attitude of valuing the relationship with the store and customers. This, in turn, kept him as a dignified person and also helped him to maintain the position of “Nushi” of the store.
