This paper describes the development of the tourism and conservation area of the Shichahai historical district in central Beijing following the 2008 Olympics. Shichahai has beautiful waterfront areas and scenery. Many traditional houses known as siheyuan and small alleys known as hutong can be found within Shichahai. In 2002, this area was designated as a “townscape conservation and reconstruction area in Beijing.” Moreover, in 2001, the International Olympic Committee decided that the 2008 Summer Olympics would be held in Beijing. Following that decision, many young people from other areas of China opened European-style bars and shops within Shichahai. Thus, Shichahai developed into one of the most famous tourism destinations in Beijing.
Since the 2008 Summer Olympics, however, Shichahai’s socioeconomic environment has been changing. These changes, such as the sudden rise in land prices, strengthened restrictions on tourism development, and strong competition among tourism operators, have had significant effects on Shichahai. This paper analyzes the changes within Shichahai empirically.
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