The purpose of this paper is to study how robust distribution systems for marine products should be, which can flexibly adapt to reduction of resources. Focusing on the example of cutlass fish distribution system in Kyushu, the paper compares the cooperative shipping and distribution system that was successful during the expansion period up to 2007 and the system during the declining period since 2007.

It is necessary to set up multiple distribution channels in local consumption and processing systems and to continuously maintain a structure where fish is carefully distributed by size to the appropriate markets. We call it a Multi-Channel system, which is expected to produce the following three results:

Firstly, individual fish prices by market and by size will better reflect the actual demand and can be optimized, because evaluation of fish will be made by multiple users such as fresh product distributors and processed food manufacturers.

Secondly, such systems will broaden the range of local distribution channels, from fresh products to processed food, which will help the growth of strongly-rooted demand and contribute to maintaining high price levels in spite of fluctuations in fish catch.

Thirdly, if actual demand by size can be visualized, it will help fishermen in proactively planning their fishing operation, such as when and which size of fish to catch in order to maximize their revenue.

We believe that such synergy effects will lead to raising the awareness in fishery management for sustainable use of fishery resources, and revitalizing the coastal fishery industry.