This paper reports a digital publication project by 9 English major undergraduate students. Through this project, students, who have no professional experience in writing, have strategically planned the content (students' success in TOEIC®), the title, and the layouts. This paper summarizes 7 steps of the project from the following perspectives. First, it encouraged the students to analyze themselves objectively in order to find and meet the market's demand, which became an opportunity to learn "social dialogue," a critical issue in media literacy education. Secondly, this communication skill with society, "social dialogue," was gradually acquired through students' interaction with each other as well as their experience in the job market for college graduates. Finally, online communication tools such as Slack and Trello greatly facilitated the development of teamwork. Thus, this project was a case where students learned self-reflection and social communication.
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