What kind of activities are needed to enrich a vibrant senior life in the age of 100 years of life? In order to deal with this critical issue, it is crucial to systematically design new services for promoting activities in each life stage from the young age to senior. This paper attempts to clarify effective value elements necessary for designing services in response to this latest social issue. Through a qualitative survey of active senior and middle-age businessman, we extracted the value components and structure of the service model that make up sustainable well-being. That is, the vertical relationship (self-expansion by acquiring knowledge), the horizontal relationship (comfortable place with sympathetic relationship), and the internal relationship with self (introspection and self-affirmation). As this paper depends on very limited cases, it is necessary to examine more diversified lifestyle, business patterns, and location, to make concrete service models in each life stages, in future research.