We will build a database that plots customer data linked to addresses and names on a map where customers’ homes can be recognized. To this end, we will develop a system that integrates existing customer information and map information. This paper records the development process, introduces some of the problems that arose during the development process and the process of solving them, and touches on the importance of the sensibilities of those involved in the development. In addition, in addition to the RFM data in conventional CRM (Customer Relationship Management), that is, the most recent purchase date (Recency), the number of purchases over a certain period (Frequency), and the purchase amount (Monetary), we also collect the current age and We will explore a map information system (GIS) that can be incorporated into a database, taking into consideration the construction of data that shows potential trade possibilities in consideration of life expectancy. The goal is to develop maps that are intuitive and easy to understand according to the purpose of use. We will develop a system that analyzes and utilizes different and multifaceted personal information held by existing customers within a company.
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