This study examined by experimentation how vehicle sticker content, quantity, and combined presentation influence perceived vulnerability to road rage victimization. Experiment 1 compared multiple sticker types to assess message content effects. Stickers with messages implying surveillance and recording (e.g., “You’re being recorded”) were associated with lower perceived vulnerability, whereas stickers suggesting driver vulnerability (e.g., beginner drivers’ signs) were linked to higher perceived risk. Experiment 2 investigated sticker quantity and combination effects. Results demonstrated that combining recording-warning stickers mitigated unfavorable impressions associated with vulnerability-related stickers, while increasing sticker quantity did not consistently strengthen perceived deterrence. Additionally, Kei (light) vehicles were perceived as more vulnerable than standard vehicles, although sticker effects were directionally consistent across vehicle types. Reported acceptability varied across sticker types and quantities. These findings indicate that perceived vulnerability reflects interactions among surveillance cues, vulnerability signals, vehicle characteristics, and user acceptability. Those interactions shape social risk perception in traffic environments.
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