Recently, there has been an idea of “the end of enterprise welfare” and it has been suggested that the financial resources of public welfare service departments offer welfare services to everyone irrespective of their social and economic conditions. “The end of enterprise welfare” issues have been discussed only from the aspect of welfare and social security. However, enterprise welfare has two aspects; one is welfare and social security, and the other is personnel and labor management. Even though enterprise welfare may end its roles in welfare and social security, the author is sure of enterprise welfare’s sustainability in the other.
The purpose of this paper is to clarify the reasons why the enterprise welfare system will continue to survive in future. This paper describes the feasibility of a new type of enterprise welfare, i.e., workplace nursery owned by a large company located in the center of a large city. The literature indicates several important issues on this type of workplace nursery and presents useful data for subsequent investigations. Based on the results of the literature, this paper reports a case analysis of M company’s workplace nursery (hereinafter referred to as“ nursery room”) at Y district in Tokyo by focusing on the following:
1) The literature indicates that many users of this type of nursery live in the center of a large city and can use such a company-owned nursery.
2) The company-owned nursery is set up to function to the employee’s benefit (welfare) and the company’s policy (corporate merits).
3) Since workplace nursery is set up to meet enterprise welfare needs, its relation to employees’ retention attitude, the major purpose of enterprise welfare, would be clarified in view of the benefits to both employees and the company.
The following are the results obtained from M company’s case study:
(1) Many users of the nursery room live in the center of a large city.
(2) This paper reveals new merits for users: employees can use the nursery room at their convenience depending on their work schedule. The author discusses corporate efforts to reduce any inconvenience that users might have.
(3) The major aim that the company owns the nursery room is encouraging the retention of female workers. Also, female workers who are oriented to retention use the nursery room.
(4) Female workers have the retention attitude. For this reason, they are willing to take maternal leave and to be back on the job smoothly without any trouble. Their desire for retention can be realized by using the nursery room. Thus, the effect of workplace nursery in personnel and labor management will be put in the following cycle: retention attitude → use of the nursery room → realizing the desire for retention → appreciation and satisfaction to the nursery room → love and loyalty to the company → maintaining and encouraging retention attitude.
In conclusion, the large company-owned workplace nursery located at the center of a large city will be effective for enterprise welfare if: [1] users live in the center of a large city, and [2] users are oriented to retention. Considering [1] and [2], the supportive nursery daycare policy is suggested to target the female white-collar workers, which in turn indicates that enterprise welfare may fulfill the roles of personnel and labor management in future. Finally, future corporate welfare will be viewed with further policy considerations.
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