A Comparative Study of Self-Extension and Self-Expansion

Released on J-STAGE: September 30, 2025 | Volume 28 Issue 2 Pages 5-24

Yukihiko Kubota, Soonho Kwon

The relationship between customer satisfaction and firm performance: Generalizations and agendas for future research from a systematic review

Released on J-STAGE: October 27, 2022 | Volume 25 Issue 1 Pages 1-26

Kei Shigematsu

The effect of the congruence of color scheme in brand logo and brand personality on brand attitude

Released on J-STAGE: July 18, 2025 | Volume 28 Issue 1 Pages 19-32

Hisashi Kawamata, Soonho Kwon

The Effect of Multidimensional Values of Luxury Brands on Consumers’ Purchase Intentions: Verification of the Effects of the Visibility of Products and Identifying Important Dimensions of Values

Released on J-STAGE: June 30, 2021 | Volume 24 Issue 1 Pages 1-15

Kazutoshi Fujiwara, Takeshi Moriguchi

How do consumers evaluate companies with sustainable marketing? The moderating role of moral foundations

Released on J-STAGE: September 30, 2024 | Volume 27 Issue 1-2 Pages 3-18

Yoko Sugitani, Minoru Karasawa