This paper describes design and evaluation of an educatoinal practice aiming to promote university students’ understanding and intentional use of the concept and strategy of self-regulated learning (SRL). The course is designed on the basis of the experiential learning model intending to foster students’ reflection and conceptualization of their own learning experience by combining them with SRL theory. To evoke their learning experience, the course design exploits TV documentaries describing junior high school students struggling to achieve good results. In addition, online essay submissions are assingned for the course students to interpret the documentaries from the viewpoint of SRL theory. All the submitted essays are distributed to the students to give them a chance to compare their own ideas with those in the essays written by other students to deepen their thoughts. The course was taken by first-year university students. The results of questionarie indicate that the course was effecteve for the students to deepen their understanding on SRL, especially for those who could associate their experiences of failures or ones to overcome them.