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  • ― グッドスマイルカンパニー楽月工場 ―
    石井 隆太, 白石 秀壽, 小野 晃典
    マーケティングジャーナル
    2020年 40 巻 2 号 83-93
    発行日: 2020/09/29
    公開日: 2020/09/29
    ジャーナル フリー HTML

    アニメ等のコンテンツに登場するキャラクターを象ったフィギュアは,世界中のファンたちを魅了している。そんなフィギュアを生産するメーカーとして,国内有数のシェアを誇り,業界をリードしているのが,株式会社グッドスマイルカンパニーである。フィギュアの生産には,熟練工による手作業が必要不可欠であるため,フィギュアメーカーは,その生産工程の多くを,人件費の安い海外の委託工場に外注している。しかしながら,グッドスマイルカンパニーは,2014年,鳥取県倉吉市に楽月工場を建設し,全メーカーに先駆けて,一部の製品を,国内自社工場で生産することにした。このように,生産活動の内製と外注を同時に行う戦略は,デュアル・ソーシング戦略と呼ばれる。本論は,この戦略を採用することによって,同社が,フィギュアの品質向上・費用低下を実現するだけではなく,生産技術の立ち遅れを取り戻した上で,生産効率化の余地を探究し,取引条件に関する詳細な交渉を行うことにも成功しているということを示す。

  • 梅澤 貴典
    館灯
    2015年 53 巻 14-33
    発行日: 2015/03/31
    公開日: 2017/02/15
    ジャーナル オープンアクセス
  • 森本 洋介
    カリキュラム研究
    2010年 19 巻 99-111
    発行日: 2010/03/31
    公開日: 2017/10/17
    ジャーナル フリー
    This paper analyzes the media education component, including Media Studies relating to human rights education, of The Ontario Curriculum Grades 9-12: English, 2007. In the context of this study, media education refers to teaching about media rather than only teaching through media and using media. The relationship of media education and human rights education has not been discussed even though the media exerts a strong impact on our notions of human rights through its conveying of stereotypes, ideologies, beliefs, etc. In The Ontario Curriculum, revised in 2007, this connection appears more explicitly when we contrast it with the curriculum it replaced (The Ontario Curriculum Grades 9 and 10: English 1999, Grades 11 and 12: English 2000). Previous research had focused on education policy and human rights education and why Canadian curriculum failed to bridge the gap between academic knowledge and the real life experiences of the students. Many researchers concluded that Canadian curriculum lacked a citizenship perspective and did not sufficiently address the ability to distinguish facts and opinions. The research question of this paper is "how human rights is located in media education?". Human rights in this context is concerned with the rights that citizen living in the world, including in Canada. This paper analyses this question by examining the relationship between The Ontario Curriculum Grades 9-12: English, 2007 and media education. My study is composed of three parts. To begin, I provide a whole image explanation of The Ontario Curriculum: English in 1999, 2000 and 2007. I then analyzes the description of human rights in the above curricula, and finally I present an argument on how human rights are located in the both curricula. I conclude with a discussion with suggestions for Japanese language education and human rights education. Previous curricula required that students learn about literature and media production as skills, while largely omitting the teaching human rights and citizenship for those living in Canada. By contrast, The Ontario Curriculum Grades 9-12: English, 2007 emphasizes the development of an understanding and interpretation of the values or ideologies represented in media texts as well as literature. Through teaching this curriculum, it is hoped that students can become responsible media users and citizens living in a media society. Human rights embedded within media education possess a variety of meanings pertaining to race, values, beliefs, consumerism and the right to know, as the media aims to represent a wide range of society. These representations, stereotypes, ideologies and beliefs should not be cut off from human rights. As previous researchers have shown, Ontario, home to the most multicultural city in the world, has a need to teach a curriculum that contains the perspectives of a variety of minority groups. It can be said that The Ontario Curriculum Grades 9-12: English, 2007 tries to convey perspectives from many minority groups, and can facilitate the teaching of human rights and global citizenship in the contemporary world.
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