With the age of information industries started at the end of the 20th century, came the era where various issues relating to complicated challenges can be solved by combining information and business. People’s sensitivity to their lifestyles has active influence on creation of new fashions, which brings about a variety of changes to the fashion industries. One of such changes in recent years is the spread of so-called Creative Fashion, which attaches a high value to selfexpression. In Creative Fashion, customers combine items of various fashion houses to express themselves.
The fashion industries in the world, including Asian area that is achieving a remarkable economic growth, is expected to have still more creative and diversified development. In Japan,“Osaka” is attracting attention as a city having sufficient urban functions to satisfy various conditions and requirements as well as to support consumption.
First, this paper categorizes present fashion houses into three groups, points out their polarized price policies, and provides specific examples regarding transformation of fashions which are transmitted and created from the consumers’ side. Next, in order to develop objective understanding of the fashion industries, the present situations of the fashion industries are examined based on statistics on apparel markets in the world and in Japan. Then, the paper introduces a term “Cool Osaka” for Osaka City that receives an increasing number of foreign tourists, and lists the features of Osaka as a potential consuming region of Creative Fashion. The paper further explains that desired human resources are becoming diverse since the circumstances surrounding the fashion industries are in the middle of drastic changes. Finally, the paper describes the growth of Creative Fashion in the relationship between Osaka and the world.
抄録全体を表示