In the field of cultural studies, I have been tackling the problem of Americanism in East Asia. My focus is on the everyday cultural reception of “America” among the people of East Asia since the end of the Second World War. I have been reviewing the relationship with America built up especially during the period of the Cold War from a comprehensive regional perspective, taking into account the level of people's everyday consciousness and culture along with the military and politico-economic aspects. Despite the evident importance of research on such a wide-ranging and complex phenomenon, hardly any attempt has been made until very recently to study the significance of “America” in a region-wide context. The new approach we need relates to the field of post-colonial studies in East Asia. The postwar dominance of America in East Asia is, in a certain sense, a reconstruction of the Japanese imperial order that existed until the end of the war. It is essential that the mediating role of “America” be considered in investigations of the further postwar development of colonial consciousness and practice in Asia under the Cold War order.
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