本研究は，東アジア諸国・地域の外国人観光客の訪日促進に向けて，まず，日本を巡る国際観光の現状について，既存のデータの詳細な分析を行い，従来の認識の問題点を洗い出し，現状の再認識の必要性を提示する．次に筆者が実際に諸外国で販売されている「日本旅行」及び実際に商品を取扱う企業へのアンケート等の分析を基に行った先行研究「外国人観光客の観光行動の把握手法の試行及びその結果の分析について」^1）を踏まえ，さらに分析を進め，安定的な旅行者の獲得及び顧客満足度の向上を新たな政策目標とすること等今後のとるべき対策を提案する．

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Although the number of foreign visitors to Japan has increased remarkably in recent years, many licensed guides have not been usefully employed.
One of the main reasons for this is that there is a problem with the system of producing new work-ready guides in Japan.
Currently, the Japanese government only conducts the national examination, and informs successful applicants of a file of associations of licensed guides, which offer several days of basic training to a very limited number of new guides.
Most new guides have no chance to take practical training to become a professional guide, and travel companies do not employ them.
After examining guide systems in 54 countries and regions, I found that the following points are essential to a system which produces new work-ready guides:
(1) A system which issues a license after several years of training, following a final examination
(2) A license renewal system to secure the quality of a guide
A system with these elements must be employed immediately in Japan in order to increase the number of a high-quality qualified guides, and to meet the strong demand from the inbound tourism industry.

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