In this paper, the following research question: “What is the process by which the
purpose of an entity that has long been practicing social business to solve social
problems is formed?” is explored. A narrative analysis was conducted using Hokkaido
Kouseisha, a business entity founded in 1956, as a case study. Hokkaido Kouseisha
practices social business based on the management theory of corporate-sheltered
workshops, aiming to achieve vocational aid for the self-reliance of disabled people
through combined corporate management. The establishment of a laundry business
is a key initiative towards this goal. The results of organizing and analyzing the pathdependent
sequence of initiatives at Hokkaido Kouseisha, from before its establishment
to 20 years afterwards, indicate that the purpose of Hokkaido Kouseisha was formed
through the stages of “aspiration → purpose → raison d’etre.”
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